Archive Journal merges the energy of third-wave coffee culture with the warmth of local traditions. The brand identity draws on earthy tones, textured materials, and hand-drawn elements to reflect authenticity and craft. From the logo to the packaging, every detail is designed to feel personal and approachable, encouraging customers to slow down and savor the experience. The in-store visuals and collateral extend this feeling, creating a seamless bridge between product, space, and community.