Forma Type

Bespoke typeface & print systems.

Smiling man and woman collaborating at a dark desk with a MacBook, as the man points at the screen; warm indoor lighting highlights their light-colored clothing and accessories.

PRODUCT DESCRIPTION

For Forma Type, we crafted a bold and expressive identity that reflects the vibrant artistry of a contemporary textile designer. Strong typographic choices, saturated color accents, and tactile textures were combined to echo the energy and craftsmanship present in Forma’s work. The design system was flexible enough to adapt across print, digital, and exhibition materials, ensuring the brand’s personality was consistently conveyed.

PRODUCT DESCRIPTION

Art direction

Ali Corak

Creative Direction

Muse

Web Design

Elif Yalçın

Photography

Cem Tan

Two women leaning over a laptop at a white table, focused on the screen, with one wearing a green top and the other in red, under bright, high-contrast studio lighting.

PROCESS AND STORY

Discovery & Strategy

We start by defining the brand’s foundation — strategy, tone, and core identity. This creates a clear framework before moving into visual exploration.

Symmetrical office interior with rows of empty cubicles, teal carpeting, fluorescent ceiling lights, and minimal decoration, evoking a quiet and sterile corporate environment.

Design & Development

From there, we translate ideas into systems — building a cohesive design language and implementing it across the website, ensuring both function and emotion align.

oUTRO

This identity captures the spirit of Forma’s textile artistry—colorful, confident, and deeply rooted in craft—while providing a cohesive visual foundation for future growth.

TESTIMONIAL

The Chapter elevated our entire brand presence. Their design thinking helped us transform a plain office concept into an inspiring modular workspace experience.