Woven Tales

Textile-inspired lifestyle branding.

Dimly lit room with a table and chairs near sheer curtains, illuminated by warm sunlight streaming through the window, casting soft rays and shadows across the space.

PRODUCT DESCRIPTION

Woven Tales’ visual identity draws from the serene landscapes and organic materials of its surroundings. Natural textures, earthy tones, and a grounded typographic system work together to evoke a sense of calm and authenticity. The branding was designed to seamlessly integrate across print collateral, signage, and digital platforms, ensuring a consistent and immersive brand experience for guests seeking wellness and reconnection with nature.

PRODUCT DESCRIPTION

Art direction

Chapter

Brand

Ali Corak

Web Development

Deniz Kaya

Photography

Mert Kılıç

Person sitting in a dimly lit room with sunlight streaming through blinds, casting striped shadows across their face and wall, creating a moody and introspective atmosphere.

PROCESS AND STORY

Research to Reality

We start by understanding the brand’s story, audience, and goals — uncovering the insights that guide every visual and structural decision.

Minimalist setup with a live-edge wooden shelf against a textured concrete wall, displaying ceramic bowls and a teapot in earthy tones, next to a modern black leather chair.

Systems that Scale

From typography to motion, every element is designed as part of a cohesive system, ensuring consistency across websites, platforms, and campaigns.

oUTRO

Rooted in the beauty of its environment, this identity brings the peaceful spirit of Woven Tales to life—welcoming visitors into a world of balance, simplicity, and renewal.

TESTIMONIAL

The Chapter elevated our entire brand presence. Their design thinking helped us transform a plain office concept into an inspiring modular workspace experience.